What is Search Engine Optimization

What is SEO ?


The term SEO stands for “Search Engine Optimization”. It is the process of increasing the quantity and quality of website traffic by increasing the visibility of a website or a web page to the users in a  web search engine.


Google, Bing, Yahoo are the primary search engine for any user where they get a result of whatever he/she wants. Search Engine Optimization is the process in which all the searched website or a webpage can be optimized on a search engine.


To understand the actual meaning of SEO, we have to divide into the following 3 parts-


Quality of website traffic: It refers to the process in which the right search of the website is showing to the right users. For example, if a vegetarian person gets a non-vegetarian menu. This does not come under the Quality of website traffic because the nonvegetarian menu is useless for a vegetarian person. SEO helps the visitor to get the result of what is he/she actually needs.


Quantity of website traffic: Quantity means increasing the number of website or related website or a webpage on search engines. It is very easy for visitor that just by one click he /she get so many options. It comes under the marketing of any product on a fact that the more you show, the more you get.


Organic Search: Advertisement of a website or a webpage plays an important role in Search Engine Optimization. Organic-search traffic is the traffic in which you don’t have to pay for advertisement.


How SEO is working?

When any visitor is searching on search engine( like google, bing, yahoo, etc.) then there is a crawler on google that goes out and collect information about all the content they can find on the internet. After that, the crawler brings all those 1s and 0s back to the search engine (google) to build an index which is then fed through an algorithm and tries to match all the information data with your query.


Types Of SEO

There are three types of SEO which are described as below-


  1. On-page SEO : It refers to the content on the website. It follows the process to optimize an individual page on a website. This will help the search engine to understand the topic of content and also check that the website is a valuable source that the user wants to find. It includes keyword research, content creation and keyword optimization.


  1. Technical SEO : It refers to the non-content elements on the website. It follows the process to optimize site`s backend structure and foundation means improves the site`s readability. Also, provide a good user experience and it is important because it affects the overall traffic and engagement rates. It includes site speed, mobile-friendliness, indexing, crawlability, site architecture, structured data, security.


  1. Off-page SEO : It helps to strengthen the influence and relationship of the website with the other websites. It follows the process to build a website’s reputation and authority. This will help the search engine that website is an ideal search result because it is trusted, reputed and reliable source for users.

5 reasons why a small business should have a mobile application

Times have really changed and it’s basic for any business to rapidly adjust with the most recent innovation updates. Discernibly, iPhone applications, android applications, and other versatile applications are surprising the world. What’s more, the greater part of savvy, groundbreaking business people is exploiting these mobile applications marvel to further improve their business.

Here are 5 different ways mobile applications can enable you to develop your business:

1.Boost branding

Since your organization’s logo, as well as trademark, are obvious on your clients’ portable screens, it’s basically inconceivable not to recall you at whatever point they need your items/service. It likewise offers a clear bit of advantage against your rivals who are yet to receive this business system. If you need a moment brand lift or acknowledgment, making a mobile application is an extraordinary method to help improve your business branding and generally overall reputation.

2.Improve client service experience

Your clients can profit by having the option to get to your items/service whenever they need and keeping in mind that on the fly. This is particularly valid in the event that you don’t have an assistance line that is an accessible day in and day out. Your application can incorporate an element where they can get in touch with you day or night, and without essentially setting off to your website.

3.Act as an advertising tool

Something other than an application, a versatile application can serve as an important advertising apparatus. How? It very well may be effectively coordinated with Facebook, Twitter, Foursquare and other social media locals. That implies, with a solitary tap, clients can impart to their system your application as well as their involvement with your organization, which would then be able to offer you free exposure. Furthermore, utilizing pop-up message, you can rapidly send up and coming advancements or uncommon occasions to your clients and prospects.

4.Acquire more clients

Remember that the present customers are always moving and are dependent on their cell phones. Without a doubt, they would value a helpful and drawing in versatile application from your organization. In the event that your application encourages them to spare or kill time or is only that great, they would even allude you to their loved ones.

5.Generate more business

A mobile application with request satisfaction capacity can promptly give another income channel, besides your site and additionally physical store. For instance, usefulness to reserve café spot, book show tickets, purchase products, and ventures, and so on are conceivable with a couple of taps/clicks. Be that as it may, pause, there’s additional. You can likewise acquire by charging application clients when they overhaul, or by offering in-application ads, and so on.


Unfortunately, numerous entrepreneurs are yet to perceive the gigantic potential advantages of mobile applications regarding boosting profitability, proficiency, aggressive edge and client experience. Been contemplating how you can develop your business? Versatile applications could very well be the appropriate response. contact us for mobile application development for your business

Why your business website is not getting rank on search engine result page

Achieving the top spots of the web search engine results pages can improve your organization’s online presence, build up you as an industry expert, and convey the sort of ROI you need to see.

So for what reason isn’t your site positioning at the top of the search engine result page yet?

Your site may battle achieve the top for any number of reasons. Along these lines, if it feels like you’ve been grinding away for quite a while without getting the best outcomes, think about these potential outcomes:

You Haven’t Given It Enough Time

You should be quiet with regards to Search Engine Optimization. There’s no chance to get around it. Website design and optimization isn’t a medium-term process. Things should be done, and they should be done all together. It requires investment to explore, make, and execute a technique and start delivering content. At that point, it requires greater investment for Google to acknowledge changes have been made, and after that, you need to trust that the internet searcher will decide whether you are truly giving new esteem. At the end of the day, time is something that you can’t evade. It’s hard, however, SEO requires persistence.

The keyword is not the same for you as well as Google

That keyword is clearly significant for us. At a certain point, however, our landing page couldn’t be found for that term by any means. We didn’t do anything to the page to make it drop out of the rankings, it was simply gone one day. We had been positioning on the second page for quite a while, just ever ready to split number 10 once in a while. And afterward, it vanished. You might need to rank a specific page for a specific keyword, and regardless of all the great SEO you do, it never fully appears to break for you in light of the

fact that the word implies something other than what’s expected to you than it does to Google. Take a more critical take a gander at the main page and check whether possibly the sorts of results Google needs to demonstrate are not the same as the thoughtful you need to give.

Your Website is looking good but is it?

You’ve paid a great deal for a well-structured and exceptionally current site. Every little thing about it looks extraordinary. You look at it once a day just to welcome the plan somewhat more. For what reason doesn’t Google welcome it the manner in which you do? It’s conceivable that your structure may look extraordinary yet hasn’t represented each SEO point. There could be any number of things keeping you down, including:

Duplicate content

Insufficient content

Old, untouched, stale content

Confusing redirection

Many internal linking with the same keyword

Incomplete basics, such as meta, alt tags, and schema markup

No blog or another way to continually refresh your content

You Have Gone Unnoticed by the Search engines

Links are as yet a thing, and likely dependably will be. You need a decent arrangement of links from different sources. Some should be no-follow, some should be from great websites having high PA/DA, some should be from just normal sites. Keep purchasing backlinks is out of the plan. It’s essential to discover characteristic approaches to build great connections and maintain a strategic distance from the ones that may raise banners for Google.

Your Competition Is Doing More Than You

You’re not doing SEO in a vacuum. Website streamlining is never again a mystery system that your competitor has never known about. It’s a fundamental piece of present-day marketing, and for each link, you’re not building and each blog you’re not sharing, your opposition is. So, If you begin to figure you needn’t bother with it, or in the event that you begin to figure you’ve done what’s necessary, at that point, there is somebody working really hard to demonstrate to you how it should be finished. If you are doing a good SEO, you may begin to see a little development up to the rankings. 


When you are familiar with the SEO techniques and you want that your hard work on your website pays off then you should definitely go with the points discussed above. Having a good looking website is not enough for a business to grow, it required a lot of SEO practice and well-built website in SEO point of view.

Why website creation is important for your business


Having a website is a must for every business regardless of what your business or service is. A website can create

  1. Growth in business
  2. trust among clients,
  3. and may convey your message effectively, whether your business is small, large or medium scaled.

While business websites are in the mainstream nowadays, many businesses are still running without a business website. In case your business offers product or services fitting for the retail deal over the Internet, at that point, definitely, you should consider having a business website.

The reason most of the business don’t prefer Website

In case you’re a business owner or you’re simply starting a business, you may believe there’s no advantage in having a website when you can do everything via social media. Or on the other hand, possibly you figure out that you can’t bear the cost of an expert website so you can save money for other expenses. You may think whether you are not technically knowledgeable so why mess with a website. But having a website can give you a boost in your startup and give you a fair chance to stand out and compete in the market.

In any case, regardless of whether you are a startup business or in business from a long time that has depended on verbal exchange and thinks you are doing very well, there are a few reasons why your business needs a good website in today’s competitive era.


  1. Having a website always build credibility among your clients or consumers of your product and service. When you have a business site that represents all your business people will encourage that and learn more about your business on your site rather than referring to social media.
  2. A website is the best way to let your consumers know about your product, services, and scheme related to your business at any time convenient to them.
  3. Also, having a website is important for those businesses that believe in pull marketing. When you have a business site that is easily reachable to customers and if it appears on the first page of search engine result page, there are more chances to get customers from web searches. That is what a pull marketing do, attract customers when they are searching for business or service like yours.
  4. A website with good SEO can help you get many customers from the search engine because as discussed in the beginning there is an immense number of people always search on the internet.
  5. Business websites always help you in making your customers informed about new updations, services, schemes and anything related to customers. You can easily update about anything new in your business, though you can do this on social media, in a website, you can give all the details as much as you want there is no limitation on that unlike many social media, where the limitation is definite.
  6. Also, a good website helps you in improving your customer service, adding a contact form, FAQ page or mailbox service will help your customers reach you easily so that they can share their queries and problems privately with you. This makes a good business relation with your customers and will improve your quality of work also.


So, a website is a necessity for every business as the market is changing to digital, it is also important to compete in this digital world also where your consumers and your competitors all are available in the digital platform.

5 seo mistakes which can penalize your website

Search engines want to give its users access to exact data, one of a kind substance and the best writing material. It constantly changes and improves its algorithm with the goal that the best of the web gets the introduction it merits.

But while doing search engine optimization (SEO) many people knowingly or unknowingly does some things that can penalize your web page or the entire website.

To get you off in good shape, here’s the part you’ve been sitting tight for, here are 5 common mistakes that search engines are disagreeing with your site.

While we’re not saying we know the positive purposes behind a penalty, we do realize that these elements all contribute.

1. Hidden content

Imagine a scenario in which there was an approach to rank for a huge amount of keywords without irritating your users.

That is the thing that individuals attempted to achieve with shrouded content, and once more, it worked for some time.

Content can be covered up by making it a similar shading as the foundation, which conceals it from human users, however not search engine crawlers.

The thought was that a site proprietor could give their users typical substance and spare all the malicious, keywords stuffed “improvement” for the bots.

Today, this is one of the most noticeably terrible things you can do on your site. Search engines detest it, and perspectives it as a beguiling practice to give search engines a certain something, and your perusers with another.

Not exclusively will the utilization of shrouded content not support you, yet it’s on the rundown of things search engines will effectively punish you for.

2. Keywords stuffing

Keywords stuffing, or “over-advancing,” used to torment the web since it used to be extremely compelling. Keyphrase stuffing is the abuse of key search terms all through your substance.

You may have kept running over a site before that continued rehashing a similar wording to an irritating degree, as consistently rethinking a similar sentence as a reason to rehash the search term the site was planning to rank for, bringing about a mass of dull content that really discloses to you nothing.

This strategy really used to work, and it was a standout amongst the best-known SEO procedures, which is the reason a few people still trust it makes a difference.

The truth of the matter is that keyphrase stuffed content is ungainly for people to peruse, and centers such a great amount around keywords that the genuine data (assuming any) is lost.

Search engine presently punishes for keyword stuffing since they need great, helpful, connecting with substance to ascend to the top.

3. Copy content

Copy substance can fall into two unique sorts. There’s the blameless sort of copy content, where you rehash a portion of a similar data over various pages, and the malicious kind, in which you’ve intentionally included duplicate or plagiarized content trying to take a portion of the rankings from its source.

In all honesty, even genuine site proprietors commit this error just in light of the fact that they trust that is the way it’s done, or that everybody does it.

To begin with, in case you’re showing content on your site that has been copied from anyplace else, just remove it from your website.

It’s justifiable that occasionally this can appear to be innocuous.

Imagine a scenario in which you’re simply replicating a rundown of realities or details around one of the things you’re selling.

That isn’t written falsification, yet search engine crawler will, in any case, consider it to copy content and your site will endure a penalty.

Do your best to make your substance unique, notwithstanding when there isn’t much space for changes.

4. Broken Links

Your site has been there for such a long time. Such huge numbers of pages, articles, online journals included each and every day, all of which have various connections referenced in every one of them.

In any case, as days pass the sites you connected to change, pages get modified, content moves, URLs get diverted. In this manner, a significant number of those connections turn up dead or broken.

Being fascinated in the present situation you may totally disregard the expanding number of connections that are ending up being broken on more seasoned articles.

5. Cloaking Sneaky Redirects

Shrouding is the demonstration of indicating diverse pages to clients that are appeared to search engine

Tricky sidetracks send clients to an unexpected page in comparison to appeared to Google.


The two activities disregard website admin rules.

This penalty comes in two structures:

Halfway matches influencing segments of your site.

Webpage wide matches influencing your entire site.


These five SEO botches are extremely significant for real distributes. These are easy to sort yet barely noticeable, however, have a cursing sway over the long haul.

Get these straight and you have the nuts and bolts right, which won’t be influenced by any intelligent calculation change. Having these highlights as algorithms want will make search engine optimization much simpler.


Importance of website without SEO

Search Engine Optimization (SEO) refers to creating a website that is handy to categories. web optimization is a crucial element of digital promotion and marketing strategies.

This is an integrated strategy to drives clients to your business via an internet portal. There are greater than thirteen billion online searches every month.

With companies turning into international and going online, the Yellow Pages and Telemarketers have come to be archaic search methods.

If we take a small section of that thirteen billion to your business, it is capacity a sizable quantity of human beings are searching for precisely what you offer.

In order to attain this, it is important to have a higher ranking in the search engines or SERP (search engine end result page) and then maintaining that position.

The PPC (pay per click) things to do need to also be very good. Only then you will have a qualified traffic for your online business.

Search engine optimization gives opportunities of widespread tiers of free advertising; it would make your website rank specifically in the preliminary pages of SERP, and provide reasonably proper ROI.

How it Works

Search Engines are usually the software that crawls web-page content. Unlike humans, they are text driven. They operate a unique set of activities such as scanning, crawling, storing indexes, and recovering.

The search engines make use of algorithms that are complicated and based on extraordinary factors consisting of the following:

• Meta Tags: The meta tags furnish metadata about the HTML document that are used by means of search engines in evaluating the content of the website.

• Inbound Links: The inbound link is a hyperlink positioned on other websites that factors to or navigates to your website. The search engines make use of inbound links to rank the websites. So it is indispensable to make sure that the web sites offering inbound links to your internet site have excessive rankings with vast traffic.

• Keyword Density: This offers an idea of the number of instances a specific keyword is used in the content of your website. Keyword density is a necessary factor to determine if a net web page is relevant to a specific keyword.

• Content in a Website: The content of a website is the most necessary factor for search engine rankings. Having the best content in the websites, which is optimized with applicable keywords, eventually makes the website treasured to the site visitors and the search engines as well.

The entire cycle is described as follows:

1. Crawling

The Web search engines make use of a Crawler or Spider that crawls the website content. The Web Crawler is a software that browses the World Wide Web in a systematic manner as a groundwork for net indexing.

The crawler doesn’t test each day that if a page is up to date or if the new web page is added. Sometimes the crawler won’t go to a web web page for months.

The Web crawlers commonly replica all the visited pages so that they can be later processed by means of a search engine. It also lists pages that have been downloaded, enabling the users to search efficiently.

2. Indexing

After crawling the content, the Spider stores a unique page in a database. An index is every other identity used by means of a search engine for a database.

It consists of all the statistics on all the web pages or websites that the search engine used to be able to browse. A precise internet web page or content can be retrieved from the database by the use of a keyword or an associated search string.

In case the internet site is not in the search engine’s index, then users won’t be in a position to locate it using the search engine.

Correct optimization of the page additionally needs to be achieved for the search engine to understand the web page content.

3. Search Engine Algorithms



Just as the keywords, the search engine algorithms are necessary and unique to each and every search engine. A search engine algorithm involves a set of policies or a special formulation that is used to define the importance of a net page.

These units of rules decide whether the net page is proper or junk mail and whether or not it includes relevant content proving useful to the customers in order to have a search-engine end result page, which is organized and informative.

The three kinds of search algorithms are on-site, off-site, and whole-site algorithms.

4. Retrieving

Once the search engine knows the intended content of the user, it retrieves a crew of documents, which it finds applicable to that meant content.

This manner is pretty intricate with the search extending to any one of a kind servers and indexes.

The easiest way of accomplishing this is with the aid of retrieving a listing of present documents that contain a crew of phrases or keywords aligning to the core idea of the query.

Typical benefits of search engine optimization are as follows:

• SEOs preserve a top role in the search-engine end result pages, which finally leads to an enlarge in giant traffic for your websites.

• For both the eCommerce or non-eCommerce websites, SEOs provide consequences that are perceptible and trackable; also, there are no apprehensions when it comes to ROI.

• website positioning proves to be one of the best value advertising and marketing strategies.

• search engine optimization concurrently helps each the search engines and users, through making it easier for the search engines to navigate thru your site, and it also makes your site extra navigable for the users.

• By enabling the look of your website in the first listings, the SEO provides you higher brand credibility.

Does Paid Search Engine Results influences SEO?


The big Search engine optimization hype is dominated by two inherent practices.

One is the organic Search engine optimization ramification, the other Pay per click or PPC ads.

As a small business owner, our sensibilities needs 1 ranking of the site on the internet search engine biggies in no time at all from the likes of Bing, Google, and Yahoo.

No is never a response and possibilities never appear to stop.

It is essential to incorporate the pay-per-click plan to secure internet search engine positions with the blink of an eye.

For all those new to Search engine optimization world, Pay per click might seem bewildering.

The dynamics are simple, you’d like it? It is paid for by you, you receive it.

Advertisers pay money to print their advertisements on various positions on the search engine page.

In this kind of arrangement, whenever a brand-new user clicks on the link a particular amount is deducted from the customer’s pay per click accounts.

On the other hand, SEO is a self-paced strategy to boost the website’s ranking.

Competitor analysis, link building, analytics, backlinking, on page and off page optimization is what the Search engine optimization process evokes.

Owing to the effectiveness of the SEO process, it’s obtained the topmost position on the internet marketing plan list.

The only flip side to this strategy is the time factor involved with it.

Procuring an impressive internet search engine ranking may take up to six months, which occasionally is nerve-wracking for online business owners.

A relevant question arises – Out of the two, which is the best optimization strategy?

According to independent business analysis, nearly 90% of the clicks are generated
through an organic search engine, results are more relevant and Search engine optimization process, indicating its effectiveness.

Organic internet search engine results are much more relevant and reliable.

A cohesive team of writers and Search engine optimization experts carries out add value to a site’s ranking.

Another advantage of organic Search engine optimization adds value to a site’s ranking.

Search engine optimization adds value to a site’s ranking intensive, however, it can definitely effort, cases of fraud click by opponents have been reported.

Cases of fraud click by competitors have been reported in the PPC campaign. Even though Google takes sufficient and much more precautions to prevent this from happening, there’s ensures real traffic on.

And on the other hand, Search engine optimization web site, which in turn can help.

To enjoy the advantages of an organic Search engine optimization,
it becomes imperative to employ Search engine optimization experts with skills and competencies at par with extremely evolved marketing standards.


There are extremely numerous components that impact PPC, and in this way, depending on SEO to spare the day may not yield the ideal impact. What’s more, what’s more, awful is that the customer has no genuine objective with respect to their natural traffic, they just need everything to “be better.”

Upgrading for web indexes typically implies improving measurements like impressions and normal positioning, not really helping the paid notice openings. How about we investigate a portion of the components that can help, and afterward take a gander at a portion of the ways SEO can come up short you.